Marketing is one of those skills that every small business owner needs to have in their repertoire, however, it’s not one that many people innately possess. Furthermore, traditional marketing methods are more costly than what most small business owners can afford.
Over the past couple of decades, content marketing has revolutionized the way companies connect with consumers and grow their target audience. Continue reading to learn how your company can use content marketing to grow your customer base and profit margin.
Share customer success stories.
Have you ever stayed up until the wee hours of the morning and watched an infomercial? If you bought anything from an infomercial, the chances are that it was the customer success stories that made you pick up the phone or go online and place your order.
If you really want people to see themselves using your products, you should share some customer success stories. There are fewer things more convincing than a regular talking about how a product helped to improve their life or bring them enjoyment. If you’re looking for ways to create better content, you could start by telling the stories of how and why other customers love your products.
Use a content marketing platform to streamline your marketing operations.
When you’re a content creator, you have to be consistent with your message and the frequency of your blog posts and other digital marketing content. Great content managers aren’t the ones who know how to do everything on their own. The best content managers are the ones who know the importance of using the right tools to streamline processes and make marketing simpler and more effective.
Using a content marketing platform such as Welcome Software is one of the best ways to enhance your content strategy. The Welcome Software content marketing tool comes with features like analytics, CRM, and a social media manager to help marketing teams create an active presence across multiple marketing platforms.
Alamos Gold uses content marketing software to enhance its marketing efforts as it looked to expand its options to Turkey. It takes a lot of effort from marketing teams and campaign managers to put together a marketing campaign for stakeholders to convince them to expand gold mining operations to another country. It also took a lot of negotiation with the Turkish government and local communities to launch Alamos Gold in Turkey.
Using a content marketing platform helped Alamos to put together a content marketing strategy to spike the interest of their stakeholders and the Turkish Government. If using a content marketing platform helped Alamos Gold with their Turkish project, imagine what it could do for your small business.
Use SEO best practices to enhance your content marketing efforts.
Indeed, content marketing is one of the best ways to increase your online visibility, and using SEO best practices can take your digital marketing to the next level. One of the most popular SEO techniques is using keywords to help your content rank higher with search engines.
Long-tail keywords are the most effective types of keywords or phrases. Long-tail keywords are phrases of four or five words that searchers are likely to use when looking up something related to your field of industry. By using a variety of types of keywords, you improve your content’s relevancy and authority.
Content creation has entirely changed the landscape of marketing and entertainment. One of the best things about content marketing is that it’s affordable for all small businesses and tends to yield a great return on investment. If you properly use social media, work with other bloggers, use humor, and practice SEO, your content marketing efforts should elevate your company to new levels.